What’s Your “Next Now”?

Meet the Mood team at NRF ’26 Retail’s Big Show Europe | 15 – 17 September | Paris

How can you embrace the opportunities offered by new technology without compromising customer experience?

Personalization, agentic AI, retail media, and more are redefining what’s possible in retail.

But these powerful developments depend on strong customer connections.

At Mood, we combine creativity with technical expertise, partnering with brands to help them enhance their in-store experience with sensory solutions that tell a consistent compelling story, inspire emotional responses, and drive loyalty.

Did you know?

84% of retail sales still occur in brick-and-mortar stores

64% of consumers say a seamless and cohesive shopping experience across physical and digital touchpoints is important

82% of shoppers make unplanned purchase decisions while they are in-store

Find out more

“I always love to get the opportunity to connect with retailers from across the globe. NRF is the perfect forum for us to come together in the right environment and share more about the in-store experience. I’m excited to dive deeper into discussions surrounding all things related to customer engagement and immersive spaces.”

Katie Thomas, Business Development Director EMEA at Mood Media

Schedule a 1:1 Consultation @ NRF 2026

Let’s define your “Next Now” together. Connect with David Duff, Sophy Ansell and Katie Thomas for an exclusive 1:1 consultation.

David Duff is a senior-level global business development leader primarily connecting international brands with solutions for in-store experiences, customer engagement, immersive shopping journeys, and employee communication.

A 30-year veteran works with Fortune 500 companies across the C suite, including marketing, operations, and customer service teams, to unite holistic solutions that drive results and deliver exceptional experiences.

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Katie Thomas is passionate about helping brands create physical spaces that people genuinely want to experience. As Business Development Director for EMEA at Mood Media, she works with leading global brands to explore how music, digital media, scent, technology, creative content, and retail media can transform the customer journey.

Katie brings together commercial insight and creative thinking to uncover new opportunities, solve challenges, and develop experiences that are both memorable and meaningful. She particularly enjoys collaborating with brands to understand what makes them unique and translating that identity into environments that connect with customers on a deeper level.

With an energetic, curious, and relationship-led approach, Katie loves bringing the right people and ideas together, turning ambitious concepts into engaging, commercially effective experiences that can work across multiple markets and locations.

Her philosophy is simple: the best brand experiences don’t simply look or sound good - they make people feel something, remember something, and want to come back.

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Passionate about working with retailers to build and scale their retail media proposition. She has a strong background in operational efficiency and building the full go-to-market strategy for in store media.

Connect on LinkedIn

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